PSD Ice Art

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Ice, Camera, Action! at BVE

Ice, Camera, Action! at BVE

Europe’s largest broadcast and professional video solutions reseller, CVP, stole the show at BVE 2015 with an amazing array of professional cameras carved entirely from ice.

We were commissioned by them to create three stunning ice camera sculptures for their exhibition stand along with a collection of CVP logos to go into their sponsored bar area.

CVP are renowned for their creative and distinctive displays on their stand, often with an artistic theme, so we knew our ice sculptures had to raise the bar on an already impressive line up from previous events.

We worked with them to create three replicas of the professional video cameras that they were showcasing - a Sony PXW-FS7, an Arri Amira and a very impressive RED Dragon camera (pictured).  

We also artfully hand carved logo ice sculptures live on the CVP stand every day, which drew an intrigued crowd especially when the chainsaw made an appearance!

The feedback and response to the sculptures was incredible. Attendees at the event and the CVP team themselves were completely overwhelmed by the quality and effectiveness of the sculptures. They made such an impact on the crowd and created fantastic publicity. In CVP’s own words they told us the ice cameras had been ‘a huge social media hit’.

Ice can totally transform an event or exhibition and the applications are limitless. We created a memorable and interactive experience for our client which translated in to tangible results for their brand - and ultimately differentiated them from other exhibitors at the event.

There are further images on Pinterest and facebook too if you would like to see more.

http://cvp.com/            http://www.bvexpo.com/

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