The creative process is at the heart of our business. Without it we wouldn't be where we are today. Whether it is customer-driven or new ideas of our own the journey is always the same.
First we take an idea play around with it for a while until we come up with a solution that fits the occasion exactly. It may not always be obvious and could include several alternatives to a theme.
Then it is passed to the client or team for initial feedback. It's at this stage that any final adjustments are made before moving onto the carving stage.
From here onwards it's down to the artistic skills and interpretation of the our highly skilled ice artists. With the combined use of Japanese chisels, chainsaws and computer aided CNC machinery the magic starts to unfold. Depending on the size of the project this may take just a few hours or several days but rest assured each project is given the same attention to detail from start to finish.
It’s a frog blog this month. As the saying goes, you’ve got to kiss a few frogs before you meet your Prince. The PSD Ice Art team have kissed quite a few apparently (a quick survey in the office was very telling!). Anyway the reason it’s ...Read More »